As an eCommerce website owner, do you have an email subscriber list? Not having it is like lowering your business potential or losing a lot of money.
Email marketing is a technique where you build an email subscriber list of your last customers and visitors of your website. This way you provide information to them, about latest products, deals, discounts, etc.
It should not be taken lightly as just this strategy, which is so convenient and affordable, can increase sales considerably. To build the subscriber list, all you need to do is collect emails from your site visitors and buyers.
Gathering buyer’s emails is not a difficult thing as you obtain their emails for sending invoices and confirmation. However, before adding them to your subscriber’s list, seek their permission whether they want to get notifications on the latest updates and upcoming deals or not.
Collecting emails of visitors of your website
However, it’s harder to collect emails from visitors. To convince them to give out their emails, you should offer some incentive in return. Some ways to do that are:
- Offering a discount on first purchase
The amount of discount you are offering depends on your business profit margin. Other cons to it are that you’d be offering a discount to people who would have even otherwise agreed to give their emails.
- A chance to win product through some competition
If you choose this strategy, make sure to stay true to it and choose a winner. To emphasize this, make sure to display previous winners of such competitions on your site.
- Buyers guide by insiders.
Many times, there are products such as electronics that have a bit complex specifications. To explain them better, have a clear brief guide on your site. You can offer these to visitors on a condition to join the subscriber’s list.
- Reports or guides for suggestions
If you have golf-related products, search for different articles on golf-related topics. Compile them in a pdf document after taking the writer’s consent.
Managing the email subscriber list
Your site might have the feature of maintaining and managing emails lists depending upon your site’s eCommerce mode. If not, you can go for any checklist administration solution. One such solution is Aweber (www.aweber.com).
It allows you to send HTML emails and build multiple checklists and autoresponder sequences.
Now that HTML emails are mentioned, I would like to stress how important they are. Rather than plain, text-based emails, HTML emails can include graphic elements and images. It makes them eye-catching. It is helpful since everybody gets tons of emails daily and the probability of them opening your email increases if they have product images.
However, for people marketing tangible products/services, there is an exception: text email containing product details worK better.
What emails should you sent to the email subscriber list?
- Special offers
Mention products on end of supply line or those which have sale or offer on them etc. More buyers will act if you include messages like offers end by a particular date or there is a limited number of products left.
- Seasonal products
According to season, add products relevant to it. E.g., in spring, try to mention products like barbeque grills or gardening tools.
- Offers regarding occasions
Before the FIFA World Cup, I was getting tons of emails regarding offers on television sets. Your products can sell a lot if they are linked to a particular occasion.
- Product reviews/ testimonials
On new products, reviews of testimonials offered by your buyers can excite, influence, convince other customers to try them.
- How to guides
For technical products, it’s beneficial for users if there is some guidance regarding it. Try including top ideas or how to use a particular product effectively.
How regular should you send emails?
It is not recommended to send emails more than once weekly. And between emails, try leaving an interval/gap of one month. Additionally, you should be prepared that many subscribers wouldn’t respond to your emails.
It brings us to the article’s end. The article covered numerous strategies by which you can build a subscriber list and interact and convince your customers. Results attainable through it are tremendous – all at no cost.
But what if you don’t? If You don’t, your rivals will attract customers towards them. As a result, you may permanently lose a lot of your potential customers.
Response Magic